Climbing Escapes

Climbing Escapes offers outdoor rock climbing experiences in Quebec for all levels of climbers who want to get out of their comfort zone, connect with nature and meet like-minded individuals.

An empowering collaboration

I had the immense pleasure of collaborating with Emma on a brand refresh for Climbing Escapes, a business she has successfully run since 2016. Emma is an inspiring and down-to-earth woman, and working with her was such a fun and rewarding experience. I’m excited to share the results with you all.

Logo redesign and branding

Our collaboration began with the exploration of the purpose and vision of Climbing Escapes. With values rooted in authenticity, accessibility, community, safety and having FUN, Climbing Escapes has created countless empowering experiences for people with all levels of climbing experience. With this essence in mind, I began to create new branding for Climbing Escapes - one that would honour its roots and help bring it into its next chapter of life.

Brand guidelines

With the new logo created, typography and color palettes refreshed, the next step was to develop accessible Brand Guidelines for Climbing Escapes. The purpose of these guidelines is to assist in the smooth implementation of the rebrand across its website, social media, and physical materials moving forward.