Frances Vicente Yoga
Frances offers holistic yoga teachings with the objective of creating community, connection and inner peace by sharing the many benefits the practice has to offer.
An uplifting collaboration
I had the lovely opportunity to collaborate with Frances Vicente on a website that highlights her many yoga offerings. Frances is a genuine, dedicated, and inspiring yoga teacher with a holistic approach to her practice. Our collaboration was rooted in this wholesome energy, and it is with immense gratitude that I share the results below.
Web branding
We began the project by exploring Frances’ raison d’être via her yoga teachings. After delving into her offerings, I began mood-boarding and developing branding that would embody the wholesome energy of her teachings. I created a web style tile that includes a mood-board, color palette, and typography choices. The objective of the mood-board was to showcase and set the stage for the styles of imagery we would use to evoke the essence of yoga and create a cohesive look that complements our color palette.
Web and iconography design
With the web branding determined, the next step was to bring it to life through the website creation. We worked together to create a digital home base where Frances could share information about upcoming classes, events, and retreats, as well as more about her values, path, and teaching style. I also designed icons to accompany her values with the same natural, organic style.
Frances, it was a pleasure collaborating with you. You are a gift to the yoga community. May your teachings continue to reach more beings and uplift the community.
I invite you to witness the product of our collaboration live: francesvicenteyoga.com
and join Frances in one of her offerings.
Connect with her on instagram: @jivafrances